Welcome to Coach Peter Day
Gym Owners Are Tough, Hard Workers.
You Deserve The Results For Taking The Risk
Most studio owners are overworked, underpaid and slowly burn out..
The business gets stuck, you feel like you lose the passion and what was once your favourite place you start to resent.
If you're studio isn't growing regularly in month, that is an issue or will become one quickly.
The issues I've seen in the fitness industries?
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Marketing and lead strategies are different in 2026
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Meta ads alone is not a marketing strategy
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You become unsure what to do next
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There is no strategy for growth
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Owners just accept how it is today as how it will be
Don't be that person. Dream big.
You didn't start your own gym to play small.
The other challenge, it's hard to know who to trust.
Apex does it with you.
We are not an agency, but you work with a real gym owner and qualified marketing professional with 14+ years experience.
We build a full marketing plan (including Facebook Ads, Google ads, eDM, content etc).
We implement a growth and scale strategy with your team.
It's 1-on-1 implementation we do with you. Like a business partner (not an agency).
Why?
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It gets better revenue and growth results
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It's significantly faster
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There's far less chance of falling off
That's why Apex is designed this way, for Gym Owners.
Why Work With Me
I am a gym owner. I currently run a successful gym for 10 years, and have successfully sold another
Helps Studio
Owners Scale, be Efficient and Create a Work-Life Balance
Work directly and 1:1 with an actual gym owner, every time.
We Work With You And Your Team To Implement Systems
Proven Systems To Increase Profits
and Memberships
I've worked with over 250+ gyms as a business coach for 4 years, I have results at my own studios and theirs as well. This is what I do!
How The Best Gyms Grow
Lead Generation
Improved Sales Conversions
Retain & Multiply
Are you getting consistent high quality lead flow which is aimed at the highest quality and valued prospects?
Learn how to generate organic leads through multiple channels, increase referrals, automated flows, direct marketing & build high quality paid ads that actually turn leads into members (if an agency keeps pointing to low CPL, they don't understand quality leads).
Nail it and then scale it to your team.
We teach the best methods for actually listening to your clients, asking the right questions and turning your team into confident sales weapons.
If you want to impact more people, help them achieve their health goals and change peoples lives, you need to nail the first step in getting them feeling comfortable that your service, which starts with them transacting with your business.
What retention rhythms or activities are the right amount to achieve these, without drowning resources?
Having marketing calendars and strategies in place so these are executed effectively and timely are crucial for long term success and results of your clients.
Also implementing processes in multiple touch points through your business to generate referral business will help you grow long term.
Increase Profits. Scale Your Team.
Create the business you always wanted.
And do it all maintaining your lifestyle.
I was sick of agencies selling a "solution" or just "leads", as if that solves the business. They promise the world, they don't want to speak to you and the person coaching you wasn't even the one of the ad!
You're paying premium rates and stuck in group chats on a topic that's not even what you need to be working on..
You're too busy to log into group meetings each week to see if it might help you. You pay too much to not even be sure if something is relevant. And you're being taught how to run your gym by someone who has never owned a gym.
It didn't make sense to me..
So, I broke out and started my own coaching business. I want to work with only a small number of studios and in a one-on-one capacity, as if I am a business partner.
I want to teach methods and exact ways I have used, and still use, to scale by 2 gyms over the past 10 years (one I have sold successfully), and how I've taught over 250 studios in the last 4 years. Because I am doing it myself already.
Book in a free 15-minute call with me directly below, and I'll run through a quick opportunity identifier I do with my studios.
This isn't a sales call, it's a fast paced series of questions designed to find out what the biggest handbrake is at your studio from unlocking faster growth.
Do you know what yours is right now?
Don't be shy with it, I'm trying to get onto many gym owners to help them out.
If after the call, you want help with implementing a plan to get there faster, and want to work with me, just let me know and I can explain how it could look.
Owning a gym is hard, and I want to get rid of all the jargon and BS that goes on, so we can focus on actually running a great business you love and that lifestyle you got into the industry for.
Peter
